“Airbnb Experiences is still just a fascinating and uncertain side note for the IPO that’s had far more impact on the tours and activities industry than it has on Airbnb’s own business,” said Arival CEO Douglas Quinby. Fewer than 1% of all listings have 1,000 or more reviews, and many of those Experiences appear to be conventional sightseeing tours run by established tour operators.Nearly 1 in 3 listings have no reviews at all.
Less than 1 in 3 Experiences listings account for 96% of all reviews.Using traveler reviews as a directional proxy for bookings, Arival's Inside Airbnb Experiences shows that a small minority of the more than 40,000 active listings account for nearly all reviews on the platform, while a significant majority has less than ten reviews, and many have none at all. Yet, it is still struggling to find its footing against the backdrop of the company’s wildly successful accommodation business. This new report sheds light on an important unit at Airbnb that has become one of the larger players in the fragmented and fiercely competitive online tours and activities sector. Arival, the global research authority on tours, activities, and attractions, has published Inside Airbnb Experiences, a new report to assess the business’s size and structure and what it means for Airbnb and the tours and activities sector.īased on an expansive data analysis of all discernable Experiences listings worldwide, Inside Airbnb Experiences provides new insights into a business that is central to the Airbnb narrative of providing unique, authentic travel experiences. However, the company’s S-1 filing for its anticipated public offering provides no substantive information on how the Experiences business is performing. BOULDER, CO / AGILITYPR.NEWS / Decem/ Arival report Inside Airbnb Experiences provides an exclusive, in-depth analysis of Airbnb’s Experiences business.Īirbnb launched Experiences in late 2016 to much fanfare as part of a grand mission to reinvent travel.
0 kommentar(er)
